In 1985, CoEVOLUTION QUARTERLY changed its name to the WHOLE EARTH REVIEW and maintained the viewpoints and practices of the former publication. As its staff said:
"Our content is addressed to many communities of readers who lead different kinds of lives, and who may disagree with one another about many things. We provide tools for environmental activists; we give technology-watchers and tinkerers a window on tomorrow's scientific trends. Our readers are men and women, young and old, urban and rural, from all around the world. They like to have their worldviews expanded and their assumptions challenged. They don't mind taking the time to read, to think, and to discuss new ideas. We offer tools for generalists."
The publication continued to treat issues related to environment, community building, technology, space, and the life of the mind.
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